Growing a Business in Part-time Hours (Work at Home Mom Feature with Supna Shah from We Go Kids)

Supna is a mom of four-year-old triplets (triplets!) and creator of WeGo Kids, a children’s apparel line that aims to inspire active lifestyles for children and their parents. The company’s tagline is “We Go. You Go,” but it’s not just a tag; Supna and her family live it. “I make sure in everything that I do, my kids are doing it with me,” she says, whether it’s laundry, grocery shopping, or co-sleeping together in one big bed!

growing a business as a work at home mom

How Do You Do it All? 

Supna’s life echoes her choices. Most of her day is spent in hands-on activities with her children. They play, run errands, and do chores together. Supna has carved out childcare on Mondays and Fridays, but outside of that, she’s not working. She explains, “I plan out my work at least one week in advance. My friends know that if they send me an email on Sunday night, they won’t get a reply until Friday.”

Supna is a bit of an anomaly; while many work at home moms multitask, working in the midst of kids, Supna has found she’s much more productive when she doesn’t multitask. Yet, she is crystal clear about what’s important to her: “my full time job is being a parent. I waited ten years to have my kids. I’m not going to have anymore. I get one shot at doing it right.”

Growing a business in part-time hours (work at home mom interview with Supna Shah, creator of WeGo Kids)

Can You Do Both?

If you are simultaneously awed by what Supna has accomplished as an entrepreneur and deeply confused about how she’s managed to do so much in so few hours each week, WE WERE TOO. So, we asked her! Her response pointed to a razor-sharp focus and a commitment to the consistency that leads to results over time:

“I chose to grow slower! I could have gone the VC route, but I chose to grow slower. Actually, it’s better to grow slowly. You build such a strong foundation.” This slow growth, however, won’t happen without clear vision. “It’s so important, when you feel stuck or frustrated, to put your read down, remember your goals, and stay in your lane. Just do one thing every day to move your business forward, even if that’s just a Facebook post!”


Supna's dedication has paid off. This spring, WeGo Kids transforms from a small local batch to their first factory shipment and in February, Supna will launch Parent Talk, a panel of three moms and two dads discussing relevant parenting issues in an open, safe environment.

Supna explains, “there isn’t really a place currently for these kinds of conversations. We found they don’t stop when the cameras turn off. Parents really need to have a place to talk about these important issues and to know that they’re not alone.”

>>>WATCH this ten-minute interview with non-traditionally working mom Mary Beth Johnson<<<

We put Supna on the hot seat with questions about motherhood. Here's what she said: 

What do you do? Founder of my own company, WeGo kids

How many kids, and what are their ages? I have triplets who are 4.5 years old, 2 boys and 1 girl.

How did you become a work at home mom? Motherhood is life altering and 3 at once totally rocked my world. I became a work at home mom instantly. 12 weeks after maternity leave, I convinced my employer to let me work from home. 2.5 years later, I founded WeGo kids.

What have you learned as a work at home mom? I've learned that my #1 goal is to be a good mom, everything I do must support that goal in order to have a place in my life.  I say no to all opportunities, tasks, invitations that don't support my #1 goal.

Where are you struggling right now? I struggle with having patience, but keep reminding myself: life is about the journey, there really isn't a destination.  

>>>WATCH  the one thing you can do this week to increase your kids' emotional intelligent<<<

What was your biggest fear when you left your employer to found WeGo kids? Actually, I had no fear. My biggest challenge in becoming a mom was learning to overcome fear, to manage the voices in my head that used to creep up and plant doubt and fear- all of which was magnified during postpartum. After reading Michael Singer's book, The Untethered Soul, embracing a practice of yoga nidra, and learning conscious breathing, I have managed to banish fear from my life and open up to a world of possibility.

What does being a good mom mean to you? Being a good mom means 2 things to me.  First, I must be present, in the moment, at all times, with my children. No multitasking, no dividing my attention.  Full focus on them when I'm with them. Second, as an adult, and their mom, I have a lot to teach my kids. But, almost more important to me, is taking the opportunity to learn every thing I possibly can from them--it makes me a better person, not just a better mom.  

What in your life requires the most patience right now? My life requires patience. My entire life.  Being a mom, being an entrepreneur, being a wife, being a woman--I have to have patience with all of it. I learned, some time ago, that my life is not about achievement, it's about journey.  And it requires patience to embrace the journey and let everything else go.  

Find the WeGo Kids website here and visit WeGo Kids' Facebook here